AI-generated Ang Probinsyano campaign video lacks proper disclosure
- FactRakers
- 23 minutes ago
- 2 min read
A campaign video advertisement for Ang Probinsyano Party-list was created using artificial intelligence but falls short of the Commission on Elections’s required disclosure standards.
The video voiced by veteran TV host Boy Abunda and accompanied by the instrumental track "Awiting Gala" by Jhino Bilbao was uploaded by a Facebook page called Pinoy Time Traveler on March 27.
The page administrator confirmed in a message to FactRakers that the video was indeed created using AI and that “none of the people shown are real or based on actual individuals.”
One clip in the video features a man in what appears to be an Ang Probinsyano shirt while another clip shows a construction worker wearing a cap with the party-list’s ballot number. AI detection tools Hive AI, Sightengine and WasItAI returned high confidence ratings that the video was AI-generated.
While the video posted on Facebook included an AI label, the page still failed to meet the disclosure requirements for AI in campaign materials under Article IV of Comelec Resolution No. 11064.
The resolution mandates that audio-visual campaign materials disclose AI use in both written and audible forms, presented clearly and prominently at the beginning and end of the video.
According to Article IV:
For campaign materials that include both visual and audio elements, the disclosure or disclaimer must be presented both in written form and as an audible statement.
The written form shall remain visible, and the audible form shall be spoken clearly for a considerable amount of time at the beginning and end of the media, in both cases ensuring that the content is understandable to the average viewer.
Pinoy Time Traveler’s video failed to include written and audible disclaimers.
Comelec’s Task Force KKK sa Halalan is empowered to take action on noncompliant AI-generated content, including requiring explanations from candidates or parties and their social media managers and requesting platforms to remove, take down or block the posts.
Pinoy Time Traveler has created two other AI-generated videos for Ang Probinsyano reposted by the party-list on its Facebook page in March and April. These versions included written disclaimers, but no audible mentions of AI use.
The party-list ranked 10th in voter preference in OCTA Research’s March survey, suggesting it is likely to secure two House of Representatives seats in the upcoming midterm elections.
The group — whose top nominees are incumbent Rep. Alfred delos Santos, Ma. Victoria Daet and Edward delos Santos — first sought representation for farmers, fishers and other marginalized groups in rural areas in the country during the 2019 midterm elections.
Ang Probinsyano won two congressional seats in the 2022 elections due to endorsements from celebrities, including Abunda, and the popularity of its namesake action TV series.
Pinoy Time Traveler’s video has amassed over 2,800 views on Facebook, 7,900 views on Instagram and 4,500 views on TikTok. (AJM)